Jones Soda, Street League Skateboarding enter multi-year partnership

Street League Skateboarding and Jones Soda Co. “announced a multi-year partnership to champion current and future generations of action sports. Jones Soda., a longtime supporter of skateboarding and other action sports, will now join forces with the world’s largest competitive skateboarding league to amplify the SLS community and innovative spirit of SLS events. The partnership will feature an integration of the Jones Soda Co. product and the brand’s own action sports heritage into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons. Through the partnership, Jones will also serve as the official sponsor of SLS Futures, the league’s all-new youth development program. Jones’ beverages will be featured across the calendar of SLS events in 2024 and 2025 beginning with the league’s upcoming SLS Apex on May 25, providing fans the opportunity to enjoy an exciting array of craft sodas as the world’s best skateboarders compete at the highest levels in search of the SLS Super Crown title. SLS athletes and brand influencers will also be given the opportunity to engage with Jones Soda Co. as the league’s latest brand partner, further building on the shared community-first spirit of SLS and Jones.”